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Perfect for great pasta

Strategic positioning / Packaging

The Scenario

La Molisana decides to add a line of canned tomatoes and sauce in glass to complement the pasta and semolina. Dispenser creates packaging’s identity by placing it in continuity with the image of the pasta product.

The intervention

Everything changes, but at the same time, everything remains faithful to the coordinated image of the pasta factory. The result is packaging with neutral tones where the brand in its institutional blue and the illustrated tomatoes give the whole a liveliness and premium quality. A worthy dressing for a great pasta!

For the same customer