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Italians do it better

Strategic positioning / Branding / Packaging / Online and offline communication

The scenario

The Vallillo Family has been active in Daunia Pugliese for three generations, cultivating wheat on its own land and producing oil, both strictly 100% Apulian. The new generation wants to carry on the family business by giving life to the Vallillo brand, which transforms the raw materials grown on the family farm and launches 100% Apulian oil and 100% organic Apulian wheat pasta on the market.

The intervention

The system pack tells, through the graphics language, the authenticity, the values, and the supply chain of the Vallillo agricultural world. The simplification of the sign, together with the use of colors that refer to the Tricolor, convey to a conscious consumer the excellence of Vallillo products.