Cantina Frentana


The scenario

Cantina Frentana, historical Dispenser customer, in recent years has confirmed the policy of quality wines in a bag in box, marrying the choice to go out on the market with a dedicated packaging, able to differentiate itself on the shelf.

The intervention

Dispenser’s intent was to ennoble a container for wines usually intended for daily consumption and not occasional consumption. We liked the idea of breaking the mold and using the abundant surface available on the bag in box for attractive graphics. The result is a cheerful and colorful graphic where images of various kinds of foods mix to create an appetizing pattern to evoke the winning combination of food and wine.