The scenario

Dispenser is involved in the creation of the identity of the new Martelli winery. Based on the customer’s intended positioning, we create an image that tells of young management, passionate and open to casual communication and not in plaster.

The intervention

Dispenser studies the brand and prepares a logo with a simple font and lettering vaguely winking to the tailoring world. For the background texture of the label pack, the icons of a duck, a pig, a carrot, and a pitchfork are chosen. Together with those of a barrel and tractor, they represent the “traditional” farm that is behind this wine. The line of labels provides for wide use of white in contrast with the very bright sheets that liven up the system and impact.