Costa del Mulino

Strategic repositioning
Restyling of the range

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The scenario

Costa del Mulino is one of the historical lines of the Frentana winery. The company decides, after years of presence on the market, to reposition this line through a net change of style, oriented towards a target of young consumers.

The intervention

The origin of the name Costa del Mulino can be traced back to the past when watermills existed in the stretch of the Costa dei trabocchi. Several vineyards of the winery are in this area. For the new course, Dispenser reinterprets the graphics of the mill wheel in combination with a game of cut dies and strong-colored metal foils. The result guarantees a decisive impact on the shelf, respecting the customer’s intentions agreed upon in the strategic phase.