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La Molisana

Extra Luxury Pasta

Strategic positioning / Packaging / Development of supports to support the launch

The scenario

La Molisana, one of the first-line Italian pasta factories, decides to launch a new premium line on the market. Dispenser creates a distinctive identity that can establish itself in a market segment historically dominated by top brands.

The intervention

It was a careful retro-branding intervention that gave a second life to the old pasta factory brand and to those historical elements that characterized its first 100 years, along with the vintage classification “extra luxury pasta factory.” All the research elements have been translated into a neo-vintage package that also features the pasta formats illustrated by hand and the choice of natural paper for the packaging.

For the same customer