Strategic positioning / Primary and secondary packaging
The Ferro family, owners of the pasta factory, come from a long miller tradition. Thanks to the consolidated know-how in the production of semolina, it aims to become a reference among the flours in the large-scale retail channel. Dispenser creates the packaging for a new line of semolina, with solutions able to best enhance the new identity.
The solution designed by Dispenser to guarantee shelf recognition is clear photographic lettering that describes the type of product. The packages are made of soft-touch plastic film as an alternative to the traditional paper for flours. The result is an innovative line capable of clearly standing out from competitors.