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The new shapes of pasta

The scenario

La Molisana launches the new square format family. The pasta factory asks Dispenser to create a limited edition with an identity that stands out from the pack that is currently on shelves to immediately communicate the product novelty by speeding up the time of affirmation.

The intervention

Dispenser, in line with the pasta factory’s communication, pays homage to Italian creativity in food design by creating a tricolor pack with the same typical ingredients of our cuisine. The new identity, although in line with the brand identity of La Molisana, is of great impact on the shelf.

For the same customer